Meat Lover Gift Packaging Design

For the Meat Lover product line, I designed premium gift packaging aimed at emphasizing the high quality of the beef and creating a luxurious customer experience. The goal was to showcase the beef’s marbling while reinforcing the brand’s premium positioning.

I highlighted the marbling with a logo-shaped cut-out and applied a black-and-white palette with sleek typography to convey sophistication and product quality. I also coordinated with suppliers and managed sampling to ensure the design could be accurately produced.

This project strengthened the brand’s premium image, enhanced perceived product value, and provided customers with a visually striking and memorable unboxing experience.