Cafe Urban Plant Packaging, Print Design
I designed dessert packaging, handouts, and menu boards for Cafe Urban Plant, a café that reimagined an old Hanok under the concept of “culture mix art.” Focusing on the theme “Things that are beautiful to look at are also delicious.” I emphasized the visual appeal of desserts shaped like natural stones, using transparent packaging to highlight their intricate details. Simple typography and layouts were applied to let the desserts stand out, creating a cohesive brand experience that reflected the café’s interior design and sensibility.
This work reinforced the café’s brand identity, enhanced customer engagement with the products, and established a visually unified experience across packaging and promotional materials.
Don't throw it away. Imagin it
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Don't throw it away. Imagin it *
Urban Plant values the time spent connecting with a space before we choose and transform it. It aims to regenerate its energy and revitalize the area, showcasing the vitality of nature's healthy energy, while offering moments of peace for people in the city.
Focusing on the theme ‘Things that are beautiful to look at are also delicious’ the packaging design emphasizes the visual appeal of the desserts. Shaped like stones, a natural element, the desserts reflect interior design of the cafe. Transparent packaging highlights their intricate details and unique form, creating a cohesive visual experience.
The design uses simple typography and layout to let the desserts stand out, conveying the brand’s sensibility through the packaging.