Cafe Urban Plant
Brand design

Cafe Urban Plant has revamped its image by upcycling an old Hanok,
Korean traditional style of house showcasing a completely new direction
under the concept of "culture mix art."
In this project, I designed dessert packaging, handouts, menu boards.

Don't throw it away. Imagin it

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Don't throw it away. Imagin it *

Urban Plant values the time spent connecting with a space before we choose and transform it. It aims to regenerate its energy and revitalize the area, showcasing the vitality of nature's healthy energy, while offering moments of peace for people in the city.

Focusing on the theme ‘Things that are beautiful to look at are also delicious,’ the packaging design emphasizes the visual appeal of the desserts. Shaped like stones, a natural element, the desserts reflect the café’s interior design. Transparent packaging highlights their intricate details and unique form, creating a cohesive visual experience.

The design uses simple typography and layout to let the desserts stand out,
conveying the brand’s sensibility through the packaging.

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Jeju E- Commerce

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Cafe Urban Plant drink Packaging